BroadVision Marketing Blog

Below is a video brought to you compliments of BroadVision Marketing listing the reasons you should have a Facebook Fan Page for your business.  Why is that important? Facebook is one of the most well-liked online portals for businesses like yours. There are many businesses that have found Facebook to have the necessary tools for success. Fan pages give your product or service more exposure and are a fantastic way for you to build your business by reaching out to your target market and starting a relationship with them. You will find the script below the video.--Jaco

Landing pages are one of my favorite parts of a website. Know why? Your website is mostly static, meaning you don’t make changes on much of what is written there. Your blog should be alive, but it has to be found.

Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.

There is an interaction going on. When people interact with a landing page, they are telling you that they are interested in whatever the offer is. They might be enough interested to come back again and become an actual client.

Do you have any idea how many people offer tips for posting blogs? The number is mind-numbing. So I decided to be different and put together other people’s tips in a content curation article. If you find I didn’t put your favorite tip in this list, please add yours in the comment box.

Today we are going to hear from Guest Blogger Jessica Scanlon talking about Yelp and how you handle a bad review. Yelp represents an opportunity to use inbound marketing skills to show how you as a business person deals with negative comments without deleting them or letting them stand. The purpose of inbound marketing is to become a part of the lives of your customers. Yelp gives you that chance. Take it away, Jessica.--Jaco

Keyword research. Words that cause the bravest business person to shudder. You, the client, want to know how your inbound marketing agency is going to get you on the first page of Google and you read somewhere that keyword research is the key. And you are right. But finding the right keywords can be difficult. The first hurtle both you and your agency need to work on is defining your target market. While that can be easy if you only sell pizza, it gets much more difficult if you are selling a complex menu to various groups of diners at different times of day. Where to begin?

Is Google+ worth the time that small businesses would need to set it up and be active on it? Much of what I read said that this was the perfect time to get involved. Given the changes this social media platform experienced mid-May 2013, it is a good idea to go see what Google+ is all about and how your business can get in on the ground floor of what might be a golden opportunity before you dismiss it.

Just the analytics

The network now has 190 million people visiting plus.google.com each month, as well as 390 million logged-in Google account holders using its features monthly in at least one Google product. It has one of the world’s most powerful data centers at its disposal. A major drawback in the past was has been that men made up 64.18% of the users with women only accounting for 27.87%. With 41 new features Google Plus is now morphing into something that makes greater use of what Google does best—anticipate the needs of its users, show them relevant news and information, and help them manage massive amounts of data. My bet is that more women are going to start using Google+ in the future since several of those new features are Pinterest-like in nature.

Christopher Null has this to say in his May 2013 article Does Google+ matter for small businesses?

For small business owners, you can be forgiven if you find Google+ to be a confusing waste of time, but it still makes sense to create a Page for your company and keep it reasonably up to date with at least one post every week or two. Why? Because even if Google+ doesn't do anything for overall SEO, it’s at least one more place that helps with your overall visibility on the web.

If you have ever sat in front of a blank computer screen with a blog deadline hanging over your head like Poe’s raven while you think to yourself “never more” will I have a coherent thought let along some good blog post ideas, guess what—You are not alone. Some people can just write from their encyclopedic knowledge base concerning their field. They know their target market, the market’s pain points and how to help. But the rest of us need to do some serious work first and there is no shame in that.

(NOTE--This article is not a sales article masquerading as an informational one.) Your business is brand new and you want to find out about how to track your leads or what that even means. Don’t try to find an answer on the internet. Yes, I hope you found this article on the internet, but mostly all you will find when you search for “lead tracking” will be businesses selling software. And, of course, theirs is the best since sliced bread. However, how can you find out which software you need if you can’t figure out what lead tracking entails? Maybe you won’t need all the bells and whistles. Maybe you need a deluxe version.

Any business person not using social media to create awareness in his company’s products or services is not taking advantage of the best, low cost advertising tools on the market today. I hope you are not one of those lost souls. Demand generation strategy focuses on target marketing programs that result in customers. Social media marketing is one of the advanced generation programs that form lead generation which leads to those customers. So do you create the same approach for each social media? That won’t work. Before you can decide how you want to use demand generation strategies on social media you need to know who you are targeting.

Here’s an easy question for you. Which do most people do more—read or watch television. That was simple to answer. So why would you only invest your time writing blogs? Why not also make a 2 to 4 minute video about that same subject and have more clicks, referrals and clients? Oh, you say it’s too hard or too expensive? Think of this. You have been watching television your whole life. You probably know more about how to make a video than you think you do. As for too expensive, you can spend as little or as much as your budget allows. The result will be the same--you will have videos on the internet. While you probably won’t have a video go viral, your customers will learn about you and think of you as someone who can help them solve their problem.