BroadVision Marketing Blog

Do you know where your smartphone app is? It’s probably not where you think it is. Did you know that 68% of owners of said smartphones were most likely relaxing at home playing games or killing time? Users call this “Me Time” and there isn’t a social or mobile marketing strategy component in it. How do I know this, you ask. Why, it was in a report presented last October when Advertising Week. There in New York City Christian Kugel, Vice President of Consumer Analytics and Research at AOL and Simon Bond, CMO of BBDO Worldwide gave a presentation titled “Seven Shades of Mobile” representing the seven resulting mobile behavioral moment markets that their research revealed.

Their study showed that, while you have been spending time and money on a location-based mobile marketing strategy to get found by the on-the-go consumer, 68% of consumer mobile phone use occurs in the home, not needing geo-location from your app at all. This totally upends one of the most widely held beliefs about mobile marketing: that its main value is linked to reaching consumers on-the-move. Forget that.

These mobile interactions can be segmented into seven distinct “mobile motivations” that encompass most mobile use.  These include:

1. Accomplish – managing activities and lifestyle to gain a sense of accomplishment
2. Socialize - active interaction with other people
3. Prepare – active planning in order to be prepared for upcoming activities
4. Me Time – seeking relaxation and entertainment in order to indulge oneself or pass the time
5. Discover - seeking news and information
6. Shop – focusing on finding a product or service
7. Express Myself  -participating in passions and interests

Oh no, you have to do some article writing. Where to start? What to say? What is the best layout? You don’t have to panic—here is a 7-part outline of the items you can use to structure your article post.

Some folks think that SMART goals are really dumb. Others worry that they only involved the left part of the brain. What’s your take on them? Did you know that SMART goals refer to an acronym for Specific, Measurable, Attainable, Realistic and Timely. Perhaps a quick review of what these words stand for is in order.

Skip the unattainable resolutions this New Year. Instead, set SMART goals that lead to success. How many years have you made those same New Year’s resolutions only to have broken them by the third week in January? Raise your hands a little higher, please. It seems unanimous. We have all done that, but wait what about you in the back. Why didn’t you raise your hand?

You ditched resolutions as being too vague? It’s true we all say we are going to lose weight this year only to watch the scale tell us we did otherwise. I guess that resolutions are a little vague. So what have you done differently and can we benefit from it in a business sense as well as a personal one?

 

Google Penguin Breaking News!

 

Official: Google Penguin 1.1 Now Live

May 26, 2012 • 11:10 am | (6) by Barry Schwartz | Filed Under Google PageRank & Algorithm Updates

For the past few weeks, we (Barry and Ben Pfieffer--ed.) have been reporting on speculation in the forums that Google released a Panda refresh. The Penguin 1.1 update is now officially live.

All of those speculative posts were down right wrong, according to Google. But Google's Matt Cutts has tweeted that a Penguin update is now live - the moment many of you have been waiting for.


Minor weather report: We pushed 1st Penguin algo data refresh an hour ago( that would have been about10 a.m.--ed.). Affects <0.1% of English searches.

Personally, I think all those times we reported on Penguin updates - I think those were live tests of what we see now. I think Google was testing this and some webmasters picked up that their sites either recovered or newly hit. Of course, there are many who were under the false understanding that they were hit by Penguin. But for the most part, I believe these were live tests. I can easily be wrong.

Those updates were on or about May 13th, May 15th and last night on May 24th.

So now we have it - I hope those who were hit by the original Penguin update on April 24th have recovered.

Forum discussion continued at WebmasterWorld.

Co-authors by Barry Schwartz and Ben Pfeiffer

 

Information supplied by Jaco Grobbelaar, owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.

 

Here is an example of the media marketing strategy that not only breaks every rule, it runs over them as well, twice. This cute cartoon was made in Great Britain.

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

Marketing actually has a language just like the game of baseball has a language. And the purpose of this language is to get attention, generate interest and motivate people to take action to find out more about our services.