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BroadVision Marketing Blog

Mobile Marketing Strategy: Where is Your Smartphone App Right Now?

Posted by Jaco Grobbelaar on Thu, Feb 21, 2013 @ 07:56 AM

Do you know where your smartphone app is? It’s probably not where you think it is. Did you know that 68% of owners of said smartphones were most likely relaxing at home playing games or killing time? Users call this “Me Time” and there isn’t a social or mobile marketing strategy component in it. How do I know this, you ask. Why, it was in a report presented last October when Advertising Week. There in New York City Christian Kugel, Vice President of Consumer Analytics and Research at AOL and Simon Bond, CMO of BBDO Worldwide gave a presentation titled “Seven Shades of Mobile” representing the seven resulting mobile behavioral moment markets that their research revealed.

Their study showed that, while you have been spending time and money on a location-based mobile marketing strategy to get found by the on-the-go consumer, 68% of consumer mobile phone use occurs in the home, not needing geo-location from your app at all. This totally upends one of the most widely held beliefs about mobile marketing: that its main value is linked to reaching consumers on-the-move. Forget that.

These mobile interactions can be segmented into seven distinct “mobile motivations” that encompass most mobile use.  These include:

    1. Accomplish – managing activities and lifestyle to gain a sense of accomplishment
    2. Socialize - active interaction with other people
    3. Prepare – active planning in order to be prepared for upcoming activities
    4. Me Time – seeking relaxation and entertainment in order to indulge oneself or pass the time
    5. Discover - seeking news and information
    6. Shop – focusing on finding a product or service
    7. Express Myself  -participating in passions and interests
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Topics: Inbound marketing agency in CA, BroadVision Marketing Petaluma CA, mobile marketing strategy, smartphone

7-Part Outline for Doing Article Writing

Posted by Jaco Grobbelaar on Mon, Jan 07, 2013 @ 05:54 AM

Oh no, you have to do some article writing. Where to start? What to say? What is the best layout? You don’t have to panic—here is a 7-part outline of the items you can use to structure your article post.

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Topics: article writing, writing articles, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA

Are SMART Goals Really Dumb?

Posted by Jaco Grobbelaar on Thu, Jan 03, 2013 @ 05:55 AM

Some folks think that SMART goals are really dumb. Others worry that they only involved the left part of the brain. What’s your take on them? Did you know that SMART goals refer to an acronym for Specific, Measurable, Attainable, Realistic and Timely. Perhaps a quick review of what these words stand for is in order.

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Topics: resolutions, New Year's, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA, SMART goals

SMART Goals Clobber New Year’s Resolutions—Five to Nothing

Posted by Jaco Grobbelaar on Mon, Dec 31, 2012 @ 08:22 AM

Skip the unattainable resolutions this New Year. Instead, set SMART goals that lead to success. How many years have you made those same New Year’s resolutions only to have broken them by the third week in January? Raise your hands a little higher, please. It seems unanimous. We have all done that, but wait what about you in the back. Why didn’t you raise your hand?

You ditched resolutions as being too vague? It’s true we all say we are going to lose weight this year only to watch the scale tell us we did otherwise. I guess that resolutions are a little vague. So what have you done differently and can we benefit from it in a business sense as well as a personal one?

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Topics: resolutions, New Year's, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA, SMART goals

Marketing Strategist Philip Kotler

Posted by Jaco Grobbelaar on Wed, May 30, 2012 @ 02:24 AM


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Topics: Marketing Strategist Philip Kotler, marketing strategies, BroadVision Marketing Petaluma CA, Marketing Principles

Google Penguin Breaking News (May 26, 2012 11:10 a.m.)

Posted by Jaco Grobbelaar on Mon, May 28, 2012 @ 01:40 AM

Google Penguin Breaking News!


Official: Google Penguin 1.1 Now Live

May 26, 2012 • 11:10 am | (6) by Barry Schwartz | Filed Under Google PageRank & Algorithm Updates

For the past few weeks, we (Barry and Ben Pfieffer--ed.) have been reporting on speculation in the forums that Google released a Panda refresh. The Penguin 1.1 update is now officially live.

All of those speculative posts were down right wrong, according to Google. But Google's Matt Cutts has tweeted that a Penguin update is now live - the moment many of you have been waiting for.

Minor weather report: We pushed 1st Penguin algo data refresh an hour ago( that would have been about10 a.m.--ed.). Affects <0.1% of English searches.

Personally, I think all those times we reported on Penguin updates - I think those were live tests of what we see now. I think Google was testing this and some webmasters picked up that their sites either recovered or newly hit. Of course, there are many who were under the false understanding that they were hit by Penguin. But for the most part, I believe these were live tests. I can easily be wrong.

Those updates were on or about May 13th, May 15th and last night on May 24th.

So now we have it - I hope those who were hit by the original Penguin update on April 24th have recovered.

Forum discussion continued at WebmasterWorld.

Co-authors by Barry Schwartz and Ben Pfeiffer

Information supplied by Jaco Grobbelaar, owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.

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Topics: Jaco Grobbelaar owner of BroadVision Marketing Pet, Google Panda, BroadVision Marketing Petaluma CA, Marketing Principles

Media Marketing Strategy--British Version

Posted by Jaco Grobbelaar on Mon, May 21, 2012 @ 02:57 AM

Here is an example of the media marketing strategy that not only breaks every rule, it runs over them as well, twice. This cute cartoon was made in Great Britain.
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Topics: Media Marketing Strategy, Jaco Grobbelaar BroadVision Marketing Petaluma CA, Marketing Plan, BroadVision Marketing Petaluma CA, Social Media

Understanding the Language of the Marketing Ball Game --Step Three

Posted by Jaco Grobbelaa on Thu, May 03, 2012 @ 07:23 PM

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

Marketing actually has a language just like the game of baseball has a language. And the purpose of this language is to get attention, generate interest and motivate people to take action to find out more about our services.

If you understand this language and speak it fluently, you'll be more successful at moving prospects around the bases of Marketing Ball and ultimately turning them into clients.

The language of marketing is based on what we call "Marketing Syntax." Syntax is the order of things. Syntax creates meaning. For instance, the order of letters in a word give that word meaning and the order of words in a sentence give that sentence meaning.

We also discovered that the order in which you present marketing ideas determines the meaning the listener attaches to your message. In other words, if you deliver your marketing message in a certain order using marketing syntax, you'll get more attention and interest than if you use a different order.

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Topics: Marketing Plan, BroadVision Marketing Petaluma CA, marketing ball game

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