BroadVision Marketing Blog

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?

[This post was adapted and revised from a post published June 2016]

Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

Topics: inbound marketing strategy, blog posting, Marketing strategy.business blogging, Corporate blog, Business Blogging

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for an effective inbound marketing strategy.

[This is an updated and modified version of an earlier post] 

Topics: CTA, Business Blogging, content creation, blog headline, business blog, best seo practices

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.

 

Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing