BroadVision Marketing Blog

Guest Blogger Ann Mullen, BroadVision Marketing team member

 

[caption id="" align="alignleft" width="150" caption="Sheryl Sandberg, COO Facebook"] [/caption]

As I googled Facebook Marketing, I discovered a site on Facebook about Facebook Marketing.

The first site I discovered was Facebook Marketing Solutions-Welcome  https://www.facebook.com/marketing?sk=app_155746857831090.  Have you seen this?

I think we need to do some vocabulary clarification at this point. There are two meanings for "marketing". The first refers to a company like ours, BroadVision Marketing, that helps small business owners develop ways to sell their products and services. That’s where the second meaning comes in. Marketing also refers to the ways the small business owners sell their products and services. We are a marketing agency that helps you market your product or service.

Topics: Facebook Marketing, Sheryl Sandberg, Market, Facebook Studio, Facebook, Social Media, Marketing Principles, Business Owner, Business, Marketing strategy

Today we are going to look at some of things that you probably were taught at home or at school, but you may never have taken the time to look at them directly. As a result you may be at a loss when you need to communicate to your team.

How would you tell them what you want them to do without sounding like a nagging parent? How do you find out where they are coming from without sounding like the Inquisition? What do you say when you and the team reach an impasse?

Topics: Business Owner, Leadership

[caption id="" align="alignright" width="240" caption="Story Time"] [/caption]

Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.

Topics: WordPress, Arts, blog, Marketing Plan, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Blogging, Twitter

[caption id="" align="alignright" width="216" caption="Jewelry Shop"] [/caption]

Do you think that content is more important than the headline? Many people would agree with you or at least agree that both are of equal importance. Since this is so and this blog has explored writing good headlines, it’s time to give content attention.

Sometimes it seems like writing content is actually harder than just running your business. At least with your business you understand what your clients want because they will tell you loud and clear. In blogging you cannot even be sure that anyone is reading. In your shop you understand cash flow, both in and out. When you blog you get all sorts of analytics, except the one that tells you the number of people who came into the shop because of what you wrote.

Topics: Writing, Pet store, blog, Marketing Plan, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Business, Blogging

[caption id="" align="alignright" width="240" caption="Call-To-Action"] [/caption]

Do your readers feel like they want to connect with you? Do you have a Call-to-Action that compels them? It won’t do you any good to publish and syndicate wonderful content, to have exciting titles, bewitching teaser paragraphs, creative content and a zinger of a conclusion if you don’t get your audience to return.

Topics: Social Media, Business Owner, Leadership

[caption id="" align="alignleft" width="240" caption="Customer service"] [/caption]

Lead nurturing is a concept that is easily confused with sending out brochures or marketing copy focused on product information or company announcements. This is not the same thing as nurturing a lead.

To nurture means:  foster, help develop or help grow;  the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual. Sending out information about you or your company is not the same thing as “feeding” your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.

Topics: marketing, Using Different Media, Marketing and Advertising, lead, Company, Sales, Salesforce.com, Sales lead, nurturing leads, Marketing Plan, Social Media, Marketing Principles, Business Owner

[caption id="" align="alignright" width="150" caption="Social media"] [/caption]

What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter

If you are going to attract more clients to your professional service business, you must market those services.

But you can't market haphazardly and expect consistent results.

You must market according to proven principles.

This article outlines those principles and gives you the keys to growing your business with less struggle and effort.

Click here to dowload this document now!

Topics: Professional Services Provider, Professional Service Provider, More Clients, Marketing Principles, Business Owner, Business