If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.
Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet
Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM
Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy
Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM
Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination.
Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet
Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy
Posted by Jaco Grobbelaar on Wed, May 30, 2018 @ 09:10 AM
[This post has been updated and expanded from the original posted in May 2017]
Topics: call-to-action, content marketing, affordable internet marketing, business blog, inbound marketing local
Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.
Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design
Posted by Jaco Grobbelaar on Wed, Nov 09, 2016 @ 09:00 AM
Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks
Posted by Jaco Grobbelaar on Wed, Nov 02, 2016 @ 09:00 AM
Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO
Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM
There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.
In fact, your landing page needs to be optimized in order to maximize your actual conversions.
While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.
The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.
Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO