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Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks
Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.
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Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO
There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.
There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.
In fact, your landing page needs to be optimized in order to maximize your actual conversions.
Breaking Down the Local Landing Page
While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.
The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.
Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO
Your Prospects Need a Call to Action
What is a call-to-action, CTA, exactly?
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Topics: CTA, call-to-action, content marketing, inbound marketing, infographic
What Is Your Call-To-Action?
What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.
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Topics: landing page, CTA, call-to-action, inbound marketing strategy, content marketing
A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?
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Topics: call-to-action, Social Media, lead generation, business blog, traffic
If the main idea of inbound marketing is to get your potential customers to become clients, how do you know you have succeeded? You have people hopping on and off your website or your Facebook page and Twitter all day, but that doesn’t mean success. You can look at all the fancy analytics your heart desires, but that doesn’t mean success either. You know you have succeeded when your potential customers become paying clients. You know that you can get them to do that using outbound marketing methods where you chase them down and yell at them between segments of their favorite shows.
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Topics: CTA, call-to-action, Petaluma CA, inbound marketing agency