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BroadVision Marketing Blog

Optimizing Your Email Marketing Campaign Strategy [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 21, 2023 @ 11:30 AM

[This article was originally published in February 2018 and has been updated and revised.]


The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

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Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

Marketing Strategies: Getting Ahead of the Curve

Posted by Jaco Grobbelaar on Mon, Jan 28, 2013 @ 05:51 AM

How would you like some new information on marketing strategies for campaign development that will get you ahead of the curve? Campaign development blogs are as many as there are marketing agencies. Some of their marketing strategies start with the macro business mission statements and funnel down to the micro particular campaign. Some are into costs and statistical analysis while others are into more creative endeavors. One thing all marketing strategies have in common is the idea of a targeted market. Just who are you trying get to pay attention to you? How can you be heard above the noise of all the competition?

In the midst of all the marketing strategies campaign development blogs I read, I found one that had the audacity to say “This decade is going to be known as the decade of change and empowerment.   Demographic segments are changing driven by a lot of aspects including the economy and consumers and are becoming more and more empowered and choosy about which brands they want in their lives.”  

Changes in demographics

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Topics: BroadVision Marketing in Petaluma CA, marketing strategies, Marketing in Petaluma CA, demographics, campaign development

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