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BroadVision Marketing Blog

Why is Content Marketing Important: The Value and Effectiveness of Content Marketing

Posted by Dean Sander on Mon, Sep 04, 2023 @ 12:15 PM

In today's digital age, businesses are constantly seeking effective ways to reach and engage their target audience. With the rise of ad-blockers and the increasing saturation of traditional advertising methods, it has become more challenging for businesses to capture the attention of consumers. This is where content marketing comes into play. But why is content marketing important? In this comprehensive guide, we will explore the value and effectiveness of content marketing, its purpose, and how it can help businesses grow.

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Topics: Advertising and Marketing, content development, Content Marketing Strategy

10 Reasons Why Content Marketing Works

Posted by Jaco Grobbelaar on Thu, Apr 28, 2022 @ 05:00 AM

Updated Dec. 2023

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

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Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

If Content Is King, Then Content Strategy Is The Shogun

Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM


While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

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Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

Great Inbound Marketing Relies On Great Landing Pages

Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.


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Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

Answering Your Customer's Questions With Your Content Is Critical For Local SEO

Posted by Jaco Grobbelaar on Wed, Mar 29, 2017 @ 09:00 AM

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets

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Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

Business Blogging And 5 Tips For Getting Ideas [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 06, 2016 @ 12:30 PM

One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.

Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.

But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.

Wanted: More Blog Post Ideas!

You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.

If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that. 

Ideas, Ideas, and More Ideas

Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.

The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.

In addition, we have created this handy infographic to give a quick tip guide:

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Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog

5 Tactics For Affordable Internet Marketing [Tips]

Posted by Jaco Grobbelaar on Wed, Feb 10, 2016 @ 12:17 PM

Affordable Internet marketing has a particular appeal for small business owners. Aside from what can be done online for free, marketing on the Internet is no longer "cheap and easy" for many businesses.

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Topics: content marketing, blog posting, Small business marketing strategy, content development, affordable internet marketing

Internet Marketing Tip # 14: Content Development

Posted by Jaco Grobbelaar on Thu, May 16, 2013 @ 01:25 PM

If you have ever sat in front of a blank computer screen with a blog deadline hanging over your head like Poe’s raven while you think to yourself “never more” will I have a coherent thought let along some good blog post ideas, guess what—You are not alone. Some people can just write from their encyclopedic knowledge base concerning their field. They know their target market, the market’s pain points and how to help. But the rest of us need to do some serious work first and there is no shame in that.

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Topics: internet marketing tip, BroadVision Marketing in Petaluma CA, Inbound marketing agency in CA, internet marketing tips, content development

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