Updated Dec. 2023
Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices.
Read More
Topics:
content marketing,
content development,
content creation,
Content Marketing Strategy,
digital marketing,
content distribution
If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
Read More
Topics:
social media strategy,
social media plan,
social media marketing,
social media networks,
content distribution
Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.
Read More
Topics:
Social Media,
Content Marketing Strategy,
content distribution,
distribution channels,
trust building
Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.
Read More
Topics:
Video Marketing,
Marketing Plan,
video,
Content Marketing Strategy,
content distribution
One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.
Read More
Topics:
website traffic,
Content Marketing Strategy,
content distribution,
lead magnet,
AIDA
Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?
Read More
Topics:
Business Blogging,
SEO,
Social Media,
Content Marketing Strategy,
content distribution
You need great content for a successful content marketing campaign. But great content alone isn't enough. You have to build an effective distribution strategy to make it work.
Read More
Topics:
content distribution,
distribution channels,
paid media,
earned media,
owned media
There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?
If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!
Read More
Topics:
content creation,
Content Marketing Strategy,
website design,
content distribution,
distribution channels
Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.
Read More
Topics:
content marketing,
inbound marketing,
Marketing Plan,
Content Marketing Strategy,
content distribution
Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!
Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!
Read More
Topics:
Guest Blogging,
Social Media,
Branding,
PPC,
content distribution,
distribution channels