[This article was originally published in February 2024 and has been updated and revised.]
Content marketing has been a powerful force in the realm of digital marketing for decades. And today it is more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is the core component of successful digital marketing practices.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
For some, the terms "marketing" and nonprofit organizations seem contradictory and somehow crass. But, at its core, marketing is simply promoting what you have to offer. And most nonprofits have much to offer!
Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video, nonprofits
If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business!
Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels
Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.
And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar..
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.
Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.
Every business needs to be seen and heard.
One of the most fundamental and basic requirements for any commercial endeavor, be that a simple lemonade stand or a multi-national services enterprise, is attention. Potential customers or clients must take notice of you.
One could reasonably ask, "If you have a business and no one knows, does it exist?"
In the days prior to April 30, 1993, there was no Internet, no World Wide Web, no marketing "online" as we often refer to it today. There was only advertising, public relations, and publicity. And word of mouth, of course.
Without any of these platforms promoting the existence of your business, it would not exist for all practical purposes.
Today is no different.
Almost everyone goes to the Internet - usually with their cell phones - to search, to shop, and to find businesses. If your business is never seen online then it may as well not exist. Which is why digital marketing is so essential to your business.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? Its because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.
Think that's an exaggeration or a bit of journalistic hype? Think again.
Consider your own consumer behavior. How do you look for a service or a product? The statistics tell us that you most likely use your mobile phone to search.
When you find a likely prospect, what do you do next? Read reviews? Count how many there are and how well they're rated? Do you take time to check out their competition to see how they compare?
And here's what you most likely don't do:
While some people may still do some of these things, most people in most situations go online. For almost everything. Which means if they can't find your business online easily and quickly, you don't exist as far as they are concerned.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
