BroadVision Marketing Blog

Updated Dec. 2023

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

 

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. While people refuse to admit that they are influenced by ads, sales figures show that a well-designed ad campaign has dramatic affects. What become obvious as we study ads is that a lot of what is working is below the radar and people don’t even realize they are big conned.

 

In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.

 

Topics: Advertising and Marketing, Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

 

Guest Blogger—Ann Mullen

Are all headline swipe files just a bunch of snake oil?

I actually found a recent blog by Yaro Starak, “How To Write Award Winning Blog Headlines” at http://www.entrepreneurs-journey.com/7668/how-to-write-award-winning-blog-headlines/print/ that is an honest introduction to writing headlines you can use as a basis for your swipe file.

Since most people don’t have the time to read the whole article and want the quick fix, I am going to ditch Yaro’s explanations and get to the meat of the matter. You are welcome to read the whole enchilada yourself if you have time. I couldn't cover it all so I stuck to the top six.



A good headline is essential to getting your blog article in front of your audience. Your content, while very important, is not as important as the headline. Yaro admits that he, himself, just writes a headline without looking at a swipe file, but there are things that he has learned that make better headlines than others.

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

 

Topics: Social Media Managing, social media strategy, content marketing, Pinterest, inbound social media marketing, Hubspot, Social Media, social media marketing, local SEO, content distribution

 

How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.

Topics: demand generation, Online Communities, lead generation strategy, Internet Marketing Strategy, Social Media, demand generation strategy, lead generation, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

 

Did you know that Marketing has a very specific language and syntax?

The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.

 

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!

 

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.

The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.

But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.

While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.

Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.

Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combination of infinite content options (space) but finite attention (time). Where is Einstein when you need him?

Rubel is EVP/Global Strategy and Insights for Edelman - the world's largest independent public relations firm. He starts by looking at Twitter. They have a staggering 110 million tweets a day and it’s growing. But the problem is that each tweet decays almost as soon as it is released. There are 71% of tweets that get no response. 6% get retweeted and 23% get an @ reply. Some 92% of all retweets and 97% of replies occur within the first 60 minutes, according to Sysomos.

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution, attentionomics

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

Topics: content marketing, Target Audience, analytics, infographic, content distribution