BroadVision Marketing Blog

 

Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.

Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves. 

Topics: content marketing, social media marketing, digital marketing, effective internet marketing, SEO strategy, marketing tactics

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

 

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing

Updated Dec. 2023

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

Topics: content marketing, Keywords, Writing, content creation, featured snippets

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!

 

Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

Topics: content marketing, Video Marketing, video, visual content, native video