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BroadVision Marketing Blog

If Content Is King, Then Content Strategy Is The Shogun

Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

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Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

5 Tips For Improving Your Email Marketing

Posted by Jaco Grobbelaar on Fri, Apr 30, 2021 @ 05:00 AM

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

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Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Content Writing 101: Why Your Words Matter

Posted by Jaco Grobbelaar on Wed, Mar 06, 2019 @ 04:27 PM

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

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Topics: content marketing, Keywords, Writing, content creation, featured snippets

3 Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Feb 27, 2019 @ 12:30 PM

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

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Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, Feb 20, 2019 @ 01:22 PM

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

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Topics: content marketing, Video Marketing, video, visual content, native video

Using Case Studies To Boost Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Feb 13, 2019 @ 01:01 PM

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

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Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

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Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy

Content Marketing Is More Important In 2019 Than Ever

Posted by Jaco Grobbelaar on Wed, Jan 16, 2019 @ 01:52 PM

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?

 

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Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

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