BroadVision Marketing Blog

[This article first appeared here in September 2017 and has been updated and revised for 2024.]

Content marketing can be a highly effective approach for your business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action, of CTA, anyway?

Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

[This article was originally published in December 2018 and has been updated and revised.]

Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!

But it is still a powerful tool and email marketing can be used in a number of surprising ways.

Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy

There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable?

If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels

Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.

And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.] 

If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.

If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.

But, the truth is that we can often over-complicate the process and the work required.

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

[This article was originally published in July 2022 and has been expanded and revised.]

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

 

[This was previously published in September 2017 and has been updated and revised for 2023.]

Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.

But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.

Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

The metaverse is an ever-evolving digital space that has the potential to revolutionize businesses, entertainment, and other industries as we know them. With technology advancing, it’s becoming easier for companies to make their own metaverses and join forces for projects.

Topics: content marketing, BroadVision Marketing, local inbound marketing agency, metaverse, ChatGPT, Google Bard