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BroadVision Marketing Blog

What's Working In Digital Marketing In 2022

Posted by Jaco Grobbelaar on Wed, Aug 31, 2022 @ 02:40 PM

 

Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.

Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves. 

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Topics: content marketing, social media marketing, digital marketing, effective internet marketing, SEO strategy, marketing tactics

Pillar Pages: A Content Marketing Powerhouse

Posted by Jaco Grobbelaar on Fri, Jul 29, 2022 @ 05:00 AM

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

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Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

A Rose By Any Other Name: Inbound Marketing Essentials Simplified

Posted by Jaco Grobbelaar on Mon, May 30, 2022 @ 05:00 AM

 

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

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Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing

3 Reasons Why Content Marketing Works

Posted by Jaco Grobbelaar on Thu, Apr 28, 2022 @ 05:00 AM

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2022 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

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Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

A Marketing Strategy Or Random Acts Of Marketing?

Posted by Jaco Grobbelaar on Fri, Jan 28, 2022 @ 05:00 AM

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

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Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

If Content Is King, Then Content Strategy Is The Shogun

Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

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Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

5 Tips For Improving Your Email Marketing

Posted by Jaco Grobbelaar on Fri, Apr 30, 2021 @ 05:00 AM

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

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Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Content Writing 101: Why Your Words Matter

Posted by Jaco Grobbelaar on Wed, Mar 06, 2019 @ 04:27 PM

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

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Topics: content marketing, Keywords, Writing, content creation, featured snippets

3 Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Feb 27, 2019 @ 12:30 PM

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

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Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, Feb 20, 2019 @ 01:22 PM

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

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Topics: content marketing, Video Marketing, video, visual content, native video

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