BroadVision Marketing Blog

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2022 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

Topics: content marketing, Keywords, Writing, content creation, featured snippets

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

Topics: content marketing, Video Marketing, video, visual content, native video

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

 

Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy