BroadVision Marketing Blog

Once you have found a good source of leads your next step is to entice them through your sales funnel. Your end goal is to have them purchase a product or sign up for your services. Not doing this step, unfortunately, is a mistake that many marketers both online and those who market locally make. They forget about how to nurture leads and process them through their sales funnel.

At first your main nurturing goal is to introduce you and your business to them. This should be done in a friendly and non-threatening manner, don’t come across as all salesy. Instead look to educate your reader on what you do and how you can help them achieve their goals.

Think of a blog article as a seed. Next think about a big garden where you want to grow repeats of that article. What you need to do is get a bunch of those seeds and throw them everywhere. Basically that is the concept of content syndication. In other words syndicating your content means getting it shared on various websites across the area of the internet you want to cover. While this sounds easy enough, hold on there, Farmer Jones. There are some key points to take into consideration.