Posted by Jaco Grobbelaar on Tue, Nov 11, 2014 @ 08:20 PM
What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.
Topics: landing page, CTA, call-to-action, inbound marketing strategy, content marketing
Posted by Jaco Grobbelaar on Mon, Aug 05, 2013 @ 07:55 AM
If the main idea of inbound marketing is to get your potential customers to become clients, how do you know you have succeeded? You have people hopping on and off your website or your Facebook page and Twitter all day, but that doesn’t mean success. You can look at all the fancy analytics your heart desires, but that doesn’t mean success either. You know you have succeeded when your potential customers become paying clients. You know that you can get them to do that using outbound marketing methods where you chase them down and yell at them between segments of their favorite shows.
Topics: CTA, call-to-action, Petaluma CA, inbound marketing agency
