Any business person not using social media to create awareness in his company’s products or services is not taking advantage of the best, low cost advertising tools on the market today. I hope you are not one of those lost souls. Demand generation strategy focuses on target marketing programs that result in customers. Social media marketing is one of the advanced generation programs that form lead generation which leads to those customers. So do you create the same approach for each social media? That won’t work. Before you can decide how you want to use demand generation strategies on social media you need to know who you are targeting.