BroadVision Marketing Blog

Would you sell long-term-healthcare insurance to a college student or place ads to sell body piercings to people living in-home care situations? Who you are selling to is a simple idea within your marketing strategy. A key factor to success in today's market place is finding subtle differences to give your business the successful marketing edge. You want to sell your product or service in an appropriate way to different segments of the population or only to those in your niche, those who share experiences, values and goals. You could segment them based on demographics, like their date of birth, income and occupation; or through psychographic life-stage segments, like young families, empty-nesters or careerists.

How would you like some new information on marketing strategies for campaign development that will get you ahead of the curve? Campaign development blogs are as many as there are marketing agencies. Some of their marketing strategies start with the macro business mission statements and funnel down to the micro particular campaign. Some are into costs and statistical analysis while others are into more creative endeavors. One thing all marketing strategies have in common is the idea of a targeted market. Just who are you trying get to pay attention to you? How can you be heard above the noise of all the competition?

In the midst of all the marketing strategies campaign development blogs I read, I found one that had the audacity to say “This decade is going to be known as the decade of change and empowerment.   Demographic segments are changing driven by a lot of aspects including the economy and consumers and are becoming more and more empowered and choosy about which brands they want in their lives.”  

Changes in demographics