We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.
The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.
But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.
While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.
Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.
Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing
Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy
Madonna may still be “living in a material world,” but nearly 30 years later the rest of us have moved onto a digital one. The facts are in: the 21st century global marketplace demands 21st century marketing strategies. And while SEO absolutely matters, it’s not the only factor in doing good digital business. Read on to learn five critical marketing objectives for success in the digital age.
Topics: digital marketing objectives