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BroadVision Marketing Blog

Digital Marketing: What Matters In 2022

Posted by Jaco Grobbelaar on Fri, Oct 29, 2021 @ 11:46 AM

 

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.

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Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy

Digital Marketing: What Matters In 2022

Posted by Jaco Grobbelaar on Fri, Oct 29, 2021 @ 10:15 AM

 

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.

Read More

Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy

3 Main Steps To Achieving Your Marketing Objectives

Posted by Jaco Grobbelaar on Mon, Oct 04, 2021 @ 02:08 PM

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!

 

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.

The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.

But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.

While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.

Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.

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Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Digital Marketing 101: Strategy Vs. Plan

Posted by Jon Sooy on Wed, Jan 23, 2019 @ 11:57 AM

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

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Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

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Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

Go Digital or Go Home: Five Critical Digital Marketing Objectives

Posted by Jaco Grobbelaar on Wed, Jun 11, 2014 @ 07:47 AM

Madonna may still be “living in a material world,” but nearly 30 years later the rest of us have moved onto a digital one. The facts are in: the 21st century global marketplace demands 21st century marketing strategies. And while SEO absolutely matters, it’s not the only factor in doing good digital business. Read on to learn five critical marketing objectives for success in the digital age.

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Topics: digital marketing objectives

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