Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?
Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."