There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.
Topics: thought leadership, content creation, lead generation, ebooks, ebook
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.
Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet
Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?
Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content
There is life for blog posts after you hit "Publish" on your blog.
Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content
Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks