There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.
0 Comments Click here to read/write comments
Topics: thought leadership, content creation, lead generation, ebooks, ebook
You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
0 Comments Click here to read/write comments
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.
0 Comments Click here to read/write comments
Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet
More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.
Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?
0 Comments Click here to read/write comments
Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content
A business blog is a major key for using content to fuel effective inbound marketing. But should a blog post simply be left to linger after it gets published?
There is life for blog posts after you hit "Publish" on your blog.
0 Comments Click here to read/write comments
Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content
It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act.
Your Prospects Need a Call to Action
0 Comments Click here to read/write comments
Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks