[This article first appeared here in October 2017 and has been updated and revised for 2023]
Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target.
Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy
We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.
I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy
Topics: thought leadership, content creation, lead generation, ebooks, ebook
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.
Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet
Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?
Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content
There is life for blog posts after you hit "Publish" on your blog.
Topics: webinars, content creation, SlideShare, infographics, business blog, ebooks, repurposing content
Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks