Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.
Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy
The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago.
Topics: email, Email lists, email marketing, list building, email marketing strategy
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy
The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more?
Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy
We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?
Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building
Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.
Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing
We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.
Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing
Perhaps you've seen them. The articles and blog posts claiming that email is "dead."
Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing