BroadVision Marketing Blog

[This article was last published in April 2024 and has been updated, enlarged, and revised.]

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

In the world of email marketing, there’s a vast array of email types designed for different purposes, from driving sales to nurturing relationships.

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

[This article was originally published in December 2018 and has been updated and revised.]

Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!

But it is still a powerful tool and email marketing can be used in a number of surprising ways.

Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

[This article was originally published in February 2018 and has been updated and revised.]

 

The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

 

We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.

I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Topics: email, Email lists, email marketing, list building, email marketing strategy

GDPR stands for "The General Data Protection Regulation" which is a digital privacy law in the European Union. But it will impact every online marketer worldwide, including the United States. 

The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.

Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing