BroadVision Marketing Blog

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy

 

Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

[caption id="" align="alignleft" width="240" caption="Classified Ad"] [/caption]

We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

[caption id="" align="alignright" width="150" caption="Social media"] [/caption]

What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter

[caption id="" align="alignright" width="300" caption="Typical advertising mail"] [/caption]

Lead nurturing is no different from building any long –term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. Just how is that done effectively?

Topics: marketing, Company, Advertising and Marketing, Opt in e-mail, Email lists, Advertising mail, Permission marketing, Marketing Plan, internet marketing, Marketing Principles, Business, Branding