BroadVision Marketing Blog

[This article was last published in April 2024 and has been updated, enlarged, and revised.]

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

In the world of email marketing, there’s a vast array of email types designed for different purposes, from driving sales to nurturing relationships.

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

[This article was originally published in December 2018 and has been updated and revised.]

Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!

But it is still a powerful tool and email marketing can be used in a number of surprising ways.

Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

[This article was originally published in February 2018 and has been updated and revised.]

 

The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

 

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing

 

We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.

I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Topics: email, Email lists, email marketing, list building, email marketing strategy