The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
[This post was adapted and revised from a post published June 2016]
Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building
Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.
Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing
We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.
Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing
Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing
One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation.
Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels
Perhaps you've seen them. The articles and blog posts claiming that email is "dead."
Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing
Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.
Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing