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BroadVision Marketing Blog

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

How To Leverage Organic Search For More Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 30, 2017 @ 08:37 AM

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

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Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

Top Channels For Content Distribution In 2017

Posted by Jaco Grobbelaar on Mon, Jun 26, 2017 @ 12:05 PM

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

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Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

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Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

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Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

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