BroadVision Marketing Blog

[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption]

A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

[caption id="" align="alignleft" width="240" caption="Marketing Plan"] [/caption]

A cook starts with a recipe. A tourist starts with a map. An architect starts with a plan. So why do many small business owners think they can run their business without a  marketing plan?

To many small business owners, marketing means advertising - which means big bucks. And yes, some sorts of advertising are costly, but marketing also includes lots of less costly ways to engage prospective customers. With some research, planning, preparation and execution, business owners can be successful with marketing without spending enormous amounts of their budget on advertising.

Do be sure and include some marketing in your budget, but it doesn’t need to be a high ticket item. A word of warning: as you look at what your competition is doing, remember that it might not work for you. Don’t copy them or customers might mistake you for them.

Here in brief are four main insights that can lead to marketing success:

Topics: marketing, Small business, YouTube, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter

[caption id="" align="alignleft" width="166" caption="Landing page structure"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Topics: marketing, Marketing and Advertising, landing page, Customer, website, Facebook, Social Media, Marketing Principles, Business

[caption id="" align="alignleft" width="178" caption="Mobile Internet Capability"] [/caption]

Topics: Mobile commerce, Mobile device, Foursquare, m-commerce, Facebook, mobile marketing, Social Media, Marketing Principles, Twitter, smartphone

What is the mobile web? I have never heard this term before I found an article about it. The mobile web is the next step in computing. There are expected to be more smart phones sold this year than computers. Vendors need to gear up to use the mobile web to sell their products.

Knotice has produced an elegant whitepaper talking about how vendors can use the power of the mobile web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction says. The key for businesses? Using the mobile web in a “purposeful and relevant manner” to better serve customers.

Topics: Uniform Resource Locator, QR Code, IPhone, Mobile Web, Knotice, SMS, Facebook, mobile marketing, Social Media, smartphone

[caption id="" align="alignleft" width="240" caption="Like Button"] [/caption]

Facebook business fan page owners are in the business of selling both their goods/services and proving they are getting their Facebook visited by the number of Likes they receive. In this regard a Like is a vote and a way to measure the effectiveness of the site.

Topics: marketing, Using Different Media, Online Communities, Likes, Like button, Facebook, Social Media, Business, Twitter

[caption id="" align="alignright" width="266" caption="Facebook"] [/caption]

Facebook is making it easier for a person to let his friends know what he likes by doing away with the choices to “Share” and to “Recommend”. In the past a person had to make a decision to do one of those three things, which caused confusion. I read it as I can “Like” a site and in doing so I was telling the site that I liked it, period. Sharing meant that I wanted to tell others about the site in more detail. Recommending was like waving a flag to my friends that this was something important.

Topics: Facebook, Social Media

[caption id="" align="alignleft" width="240" caption="SUBWAY"] [/caption]

How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter

[caption id="" align="alignright" width="240" caption="Original Starbucks"] [/caption]

How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “ sharing.”

Topics: Using Different Media, YouTube, Social network, Brand, super influencers, Starbucks, sharing, Facebook, Social Media, Business, Twitter

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter