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BroadVision Marketing Blog

Landing Page Management Processes (3)

Posted by Jaco Grobbelaa on Thu, Jun 30, 2011 @ 11:23 PM

[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption]

A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

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Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

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