BroadVision Marketing Blog

In today's rapidly evolving digital landscape, businesses are constantly seeking innovative ways to attract, engage, and delight their customers. The traditional, interruptive marketing methods are no longer as effective as they once were. Customers now prefer to take control of their buyer journey, conducting research on their own terms and making purchasing decisions based on trust. This paradigm shift has led to the rise of inbound marketing and the need for businesses to partner with an inbound marketing agency that can help them navigate this new terrain.

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

Colors compose a secret language that only the human subconscious – and savvy inbound marketers – can understand. There's a reason the walls of your local fast food restaurant are orange, red and yellow. These are colors that subconsciously excite you and stimulate your appetite. There is a science behind the calming shade of green of your favorite coffee shop’s cups and why there's so much red in casinos. The language of color is a huge advantage in the world of marketing.

To say that orange makes you hungry is an oversimplification. The orange countertops aren't going to bring in customers who are full and make them eat. But marketing surveys have shown that color is an element that directly affects consumer behavior. Color plays on associations in the mind that can elicit certain responses, which is why it’s one of the most powerful design elements on websites, ads, direct mail, and other marketing materials.

Colors do elicit responses, but these responses vary slightly from person to person. However, according to marketing research, there are some common associations made with certain colors. We have presented an infographic (naturally) with our logo on it to go along with an article by guest blogger Jason Lagden of Sydney, Australia.--Jaco

You don’t have a lot of time to dally around looking for ideas for your blog when you have customers up front. I hear this from you at business meeting all the time.

There is something magic about turning 50. Those of us in the Generation Jones demographic have reached the age when we aren’t too young to be dismissed and we aren’t too old to be on fixed incomes.  In fact in the US, like in many other countries, Generation Jones has taken over the reins of political and business power. After approximately 20 years of international Boomer leadership, the torch has been passed to Jonesers, who now comprise over two thirds of the current Presidents and Prime Ministers of EU and NATO member countries. America’s Obama, France’s Sarkozy, Germany’s Merkel, Australia’s Gillard, New Zealand’s Key, and Canada’s Harper are some of many GenJones leaders who are redefining global affairs. This array of dignitaries is mirrored in our local political and leadership officials. Local inbound marketers need to take note.

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.