[This article was first published in May 2016 and has been updated, revised, and expanded.]
There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.
When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.
Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth
[This article originally appeared here in December 2013 and has been updated and revised.]
Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.
If it's been a while since you thought about the real purpose of your published content and inbound marketingefforts, you're not alone.
Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T
If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.
But, the truth is that we can often over-complicate the process and the work required.
Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing
[This article was originally published in October 2015 and has been updated and expanded.]
For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.
However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?
Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services
[This article was originally published in February 2019 and has been updated and revised.]
One of the most common challenges facing any business engaged in a digital marketing strategy is the need for inbound content marketing.
That means publishing valuable content that educates and engages your prospects. This type of content is critical for an effective inbound marketing strategy. And any business can do it!
Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy
For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.
So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.
Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing
Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?
Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.
Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing