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BroadVision Marketing Blog

A Marketing Strategy Or Random Acts Of Marketing?

Posted by Jaco Grobbelaar on Fri, Jan 28, 2022 @ 05:00 AM

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

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Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

3 Reasons Your Business Needs Digital Marketing

Posted by Jaco Grobbelaar on Mon, Aug 30, 2021 @ 05:00 AM

Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

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Topics: inbound marketing, SEO, business blog, digital marketing, digital marketing strategy

7 Marketing Trends For Small Businesses To Consider In 2021

Posted by Jaco Grobbelaar on Sun, Jan 31, 2021 @ 06:51 PM

There are probably as many different approaches to marketing a small business as there are small business owners. Which is why marketing trends matter.

At BroadVision Marketing, we ascribe to an approach known as Inbound Marketing.

However, at the end of the day, marketing is simply whatever it is you do to get and keep your business in the thoughts and mind of your customers - and prospective customers.

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Topics: Small business, inbound marketing, digital marketing, marketing trends, marketing predictions

Is Inbound Marketing Right For Your Business?

Posted by Jaco Grobbelaar on Fri, Oct 30, 2020 @ 01:31 PM

 

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

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Topics: inbound marketing strategy, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing

Want Customers? Inbound Marketing Strategy Works.

Posted by Jaco Grobbelaar on Mon, Sep 28, 2020 @ 08:00 AM

 

If you've been in business for any length of time you've probably discovered that there's a bewildering number of marketing approaches you could try.

So, how can you know what strategy to use?

 

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Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, SEO, content creation

SEO And Inbound Marketing 2020

Posted by Jaco Grobbelaar on Mon, Jun 08, 2020 @ 05:00 AM

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

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Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

Your Website's Homepage Is A Landing Page. Sort Of.

Posted by Jon Sooy on Wed, Apr 03, 2019 @ 01:27 PM

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

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Topics: landing page, website traffic, inbound marketing, SEO, homepage

Inbound Marketing And Content Creation

Posted by Jaco Grobbelaar on Wed, Feb 06, 2019 @ 04:57 PM

 

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Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

Digital Marketing 101: Strategy Vs. Plan

Posted by Jon Sooy on Wed, Jan 23, 2019 @ 11:57 AM

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

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Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

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