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BroadVision Marketing Blog

What Is Inbound Marketing?

Posted by Jaco Grobbelaar on Mon, Mar 11, 2013 @ 07:50 AM

We recently developed this video on Inbound marketing to explain why Inbound is more effective than Outbound marketing.  You will learn about the sales funnel and how you can turn an interested person into a customer through a two-pronged lead generation and lead nurturing campaign. Forget cold calls and expensive intrusive advertising and save money as well. Companies that focus on inbound marketing have a 62% lower cost-per-lead. To learn more, enjoy our video (the script is below if you'd prefer).

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Topics: inbound marketing, inbound marketing agency, BroadVision Marketing Petaluma CA

What Is an Inbound Marketing Sales Quota?

Posted by Jaco Grobbelaar on Mon, Mar 04, 2013 @ 10:47 AM

Inbound marketing is firmly established as "the better way" to attract clients and customers to your business.The strategy of using Inbound marketing is to make use of the many platforms available on the internet. So what is an Inbound Marketing Sales Quota? Watch below to find out and learn how well Inbound can work for you. If you don't have the time for a 2:50 minute video, we have the script below the video. 

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Topics: Inbound marketing quota, inbound marketing, inbound marketing agency, BroadVision Marketing Petaluma CA

Inbound Marketing Agencies—Is One Right for You?

Posted by Jaco Grobbelaar on Mon, Aug 20, 2012 @ 05:50 AM

Are you thinking about using a marketing agency? You probably have many questions, especially about things like inbound marketing, SEO and lead capture. So today’s blog is going to cover some of the questions you might have in mind. Q. What does inbound marketing cost? Always being interested in the bottom line first is a good strategy; however, when it comes to inbound marketing, there are very few fixed costs. It can cost a few hundred a month; but if you try to do it all yourself, it can wind up costing you much more than you expect. For example, you need software to do the job and you get what you pay for there. Often there are free solutions, but they don’t work with each other. You can find yourself spending time working on internet marketing when you should be growing your business. If you hire experts in different fields, you could wind up once again with people who fail to communicate with each other while you spend your time as go-between. Hiring an agency to handle all of this, while it looks expensive on the outside, can actually save you time and money so you can grow your business.

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Topics: Inbound marketing agencies, inbound marketing agency

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