[This article was originally published in October 2015 and has been updated and expanded.]
For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.
However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?