[This article was first published in May 2021 and has been revised and expanded.]
Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.
Think that's an exaggeration or just a bit of journalistic hype? Think again. Estimates indicate that around 91.5 percent of web pages get no organic traffic from Google, indicating a widespread issue with visibility.
Topics: online marketing strategy, inbound marketing strategies, SEO strategy, digital marketing strategy, website development
There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.
Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing
One of the questions that often comes up is how does an inbound marketing strategy and the marketing mix work together? Or do they? To some, the old concepts of marketing are no longer valid and everything is simply reliant on social media and having a responsive website. But some principles never change and one of those is that you are trying to reach people, not machines, with your marketing efforts.
Topics: content marketing, inbound marketing strategies, marketing mix
Topics: inbound marketing, inbound marketing strategies, inbound
Inbound marketing can be very complex, with mutliple channels to manage, social media strategies to implement, blogging and content creation, search emgine optimization (SEO) generating qualified leads, social media, and of course measurement of successes and failures. Your inbound marketing strategy should hinge on the 4 Pillars of Inbound Marketing. It may seem confusing to many, so check out the infographic below as it will breakdown the process for you visually and alleviate some of the inbound marketing confusion. Our friends at IMPACT Branding & Design have put together this infographic that will help business owers and marketers pull together the channels of the inbound marketing methodology.
Is Inbound Marketing a good strategy for marketing on the web? Judging by all the online conversations about inbound marketing and multiple case studies it seems the answer is a resounding YES! So then, what is inbound marketing and second, what are some of its key ingredients?
Topics: inbound marketing strategies