It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage.
If you are responsible for the marketing efforts of your company then you already know that the game keeps changing. Inbound marketing practices keep evolving and it takes keen insight to navigate the future. If only we could see that future!
If you are responsible for the marketing activities of your company, you are probably in the throes of cobbling together a new strategy for 2016. And you may be putting together a sample marketing plan and trying to determine it's potential for success.
A Sample Marketing Plan and Inbound Marketing
A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.
It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.
A Sample Marketing Plan for an Inbound Marketing Strategy
A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing. Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
So you've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you! But you've also probably determined that just putting out an occasional post now and again is less than effective.
One of the perennial truths about inbound, or content, marketing is that it is never static. Tools come and go, tactics change and evolve, and strategies shift and refine. This is just as true for the B2B marketing space as it is for consumer-focused marketing efforts.