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BroadVision Marketing Blog

Inbound Marketing Video: Mobile Marketing--Are You Mobile-ized?

Posted by Jaco Grobbelaar on Mon, Jun 24, 2013 @ 07:51 AM

Mobile Marketing--Are You Mobile-ized for smartphones, tablets, netbooks? Is your website mobile-ized? Considering the facts that more people are using these devices than their desktop or laptop computers, it just makes sense to be able to be seen and used over the "phone" as part of your inbound marketing mix. How many customers or clients are you losing a day because they get frustrated trying to find you or trying to purchase something from you on their phones when your website just does not compute? It's time to wake up and smell the coffee your clients are drinking as they check their email. Below is a video brought to you compliments of BroadVision Marketing listing the reasons you should have your website mobile-ized. 

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Topics: Petaluma CA, inbound marketing, inbound marketing agency, internet marketing, mobile marketing

Neuromarketing: Better Internet Marketing Through Technology

Posted by Jaco Grobbelaar on Mon, Mar 18, 2013 @ 07:50 AM

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Topics: neuromarketing, inbound marketing agency, BroadVision Marketing in Petaluma CA, website, internet marketing

Incoming Lead Processing Campaigns—Starting a Relationship

Posted by Jaco Grobbelaa on Tue, Jul 12, 2011 @ 12:15 PM

[caption id="" align="alignright" width="300" caption="Typical advertising mail"] [/caption]

Lead nurturing is no different from building any long –term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. Just how is that done effectively?

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Topics: marketing, Company, Advertising and Marketing, Opt in e-mail, Email lists, Advertising mail, Permission marketing, Marketing Plan, internet marketing, Marketing Principles, Business, Branding

Optimizing Traditional Landing Pages (1)

Posted by Jaco Grobbelaa on Mon, Jun 27, 2011 @ 02:22 AM

[caption id="" align="alignright" width="279" caption="Feedback loop"] [/caption]

You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page.  You want that page optimized.

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Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business

What are Social Listening Strategies and the Voice of the Customer?

Posted by Jaco Grobbelaa on Tue, May 03, 2011 @ 07:30 AM

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

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Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter

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