BroadVision Marketing Blog

[This article was first published here in November 2017 and has been revised and updated.]

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.

Topics: Advertising, outbound marketing, CTA, call-to-action, inbound marketing strategy, Landing pages, lead magnet

 

[This article was first published in July 2017 and has been revised and updated for 2024.]

Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo, AI, GMB, Google My Business

Search engine optimization (SEO) has become an essential part of any company’s digital marketing strategy. For those who are new to the game, SEO is a set of best practices and strategies that help your website rank higher in organic search results. The structure of your website can have a huge effect on whether or not it will reach its full potential in terms of SEO. 

Topics: Inbound marketing agencies, Web content, Landing pages

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC