If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.
Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet
Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM
Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy
Posted by Jaco Grobbelaar on Wed, Oct 17, 2018 @ 02:45 PM
Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination.
Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy
Posted by Jaco Grobbelaar on Wed, Nov 08, 2017 @ 09:03 AM
Topics: Advertising, outbound marketing, inbound marketing strategy, Landing pages, lead magnet
Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy
Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo
Posted by Jaco Grobbelaar on Wed, Jul 05, 2017 @ 09:30 AM
We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach.
Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.
Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design
Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM
Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design