Search engine optimization (SEO) has become an essential part of any company’s digital marketing strategy. For those who are new to the game, SEO is a set of best practices and strategies that help your website rank higher in organic search results. The structure of your website can have a huge effect on whether or not it will reach its full potential in terms of SEO.
If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.
As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.
The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!
Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination.
Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?
Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?
Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.
We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach.
Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?
There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.