BroadVision Marketing Blog

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

 

[This article was published in May 2017 and has been updated and revised.]

If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.

Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.

Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.

 

Topics: thought leadership, content creation, lead generation, ebooks, ebook

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

Topics: content marketing, inbound marketing, lead generation, Content Marketing Strategy, pay-per-click

A business blog might seem to be a no-brainer for most marketers and business owners. But beyond the fact that every company seems to have one, is there any real value in going to the time and expense of maintaining a blog? Are there any benefits that can translate into profitability on the marketing dollars spent for a blog?

Topics: call-to-action, Social Media, lead generation, business blog, traffic

"Content Marketing is all the marketing that’s left." - Seth Godin

By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?

Topics: content marketing, revenue acceleration, inbound marketing, lead nurturing, lead generation

No matter what product or service you are providing your goal from your website is to generate leads for your business. Lead generation is by no means new, businesses have been devising strategic local inbound marketing plans for years. The main question that we get asked all the time is in regards to the number of leads a business requires. Is there such a thing as the ‘Perfect Number of Leads’ to generate per day, week or month?

Topics: Petaluma CA, local inbound marketing agency, lead generation

Updated Jan. 2023
How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.

Definitions

Let’s start with some marketing strategies definitions I found helpful from an article by Eric Wittlakes, Lead Generation is Crippling Demand Generation:

• Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing follow-up. The direct outcome of lead generation is new contacts available for sales or marketing.
• Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services.

Another marketing strategy definition of demand generation comes from Eloqua.com. “Demand generation is the art and science of creating, nurturing, and managing buying interest in your products and services through campaign management, lead management, marketing analysis, and data management.”

These make the most sense of everything I read. Getting leads is growing your lists, which is the way we tend to view general marketing practices, and is a part of demand generation marketing. On the other hand, demand generation means creating interest in your product so that people want it. Think in terms of the different ways diet drinks work to sell their products to all sorts of demographics. When I wonder who an ad is aimed at, I have not been considering that the intention behind the ad may be to create demand for the product.

Topics: demand generation, BroadVision Marketing in Petaluma CA, marketing strategies, Marketing in Petaluma CA, lead generation