[This article first appeared here in May 2016 and has been updated and expanded.]
Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.
But this approach can be a challenge for smaller companies and start ups.
Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation
[This article was published in May 2017 and has been updated and revised.]
If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.
Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.
Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation
Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.
Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.
Topics: lead generation strategy, target demographic, inbound marketing, target market