Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.
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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA
You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
If you are a small business you don't have time to do everything. Even if you are a larger organization, it isn't efficient to do everything. Outsourcing some functions can be strategic - even your lead generation.
[A previous version of this article was published in May 2016. As Internet marketing continues to grow in complexity, having more options for your marketing efforts is important.]
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Topics: marketing agency, lead generation strategy, Google Plus for Inbound Marketing, affordable internet marketing, lead generation, outsourcing
Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.
Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.
5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)
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Topics: lead generation strategy, target demographic, inbound marketing, target market