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BroadVision Marketing Blog

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Mon, Mar 27, 2023 @ 05:00 AM

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

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Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

7 Benefits Of Outsourced Lead Generation Marketing

Posted by Jaco Grobbelaar on Tue, Feb 21, 2023 @ 05:00 AM


[This article was published in May 2017 and has been updated and revised.]

If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.

Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.

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Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.


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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

Content Marketing With Lead Magnets [Part 1]

Posted by Jaco Grobbelaar on Wed, Nov 01, 2017 @ 09:03 AM

You are creating and using lead magnets, right? If not, you should be. And here are some best practices to put your efforts on target.

Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.

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Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet

Inbound Marketing: 5 Critical Steps for Creating a Lead Generation Strategy

Posted by Jaco Grobbelaar on Mon, Mar 03, 2014 @ 07:55 AM

Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.

Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.

5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)

If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place. The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible. We have collected…
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Topics: lead generation strategy, target demographic, inbound marketing, target market

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