If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.
Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy
Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination.
Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet
Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
Topics: Advertising, outbound marketing, inbound marketing strategy, Landing pages, lead magnet
In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades.
Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook
Lead magnets, those stand-alone premium content offers also known as sign up offers, “freemiums”, or content upgrades, are nothing new in the world of content marketing. But if you haven’t yet used them, they can be a new way for you and your brand to generate leads.
Topics: CTA, content marketing, lead generation strategy, infographic, ebooks, lead magnet
A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.
Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet