BroadVision Marketing Blog

"Content Marketing is all the marketing that’s left." - Seth Godin

By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?

It's the time for you to create your goals on lead nurturing for 2014. I am recycling this article now to give you some unique advice. If this is your first Merry-Go-Round, you are going to find yourself deluged with good advice. Only the more good advice you get, the more confused you are going to get. I am offering a different slant than anything I have read since I wrote this article. As for those of you who are rethinking what you did this year and reviewing what worked and what didn't, you need this refresher as well. Lead nurturing does not come from your analytics. Your analytics come from your lead nurturing. Lead nurturing is as much art as science and it is not the kind of art that is chiseled in stone. If something works, keep doing it. If it didn't work, change it, tweak it, or dump it and try something completely new. The most important things for this phase of lead nurturing goal setting is to decide to create, keep or rework whatever you have been doing. And here's the place to start.--Jaco

Do you fully understand the steps which your leads go through and how they react to each step? This process is actually known as Activity of the Lead and refers to things such as landing pages, squeeze pages, opening your emails and more. While you know the portions of your lead funnel how do you know if your leads are going through each step or if they opt out at a certain point each time? Knowing this information is vital to your business and will allow you to make changes and tweak your funnel.

Part of the inbound marketing puzzle is to consistently identify and attract new leads. As you develop successful methods to do this it is essential to know your next action or step number two of your inbound marketing plan.

Nurturing your very own personal lead is as much art as science. Advice on this is all over the internet. How do you apply it all? For example, not letting your lead go cold is important to your sales team. Then there are the ways used to describe personal relationship building by “Know, Like, Trust” or “Respect, Trust, Listening”, “How about Listen, Track and Listen Some More, then Learn from Your Mistakes and Adjust.” Much of this you can look at scientifically to see if what you try is working. But to actually nurture your lead by creating a way to hook him and nurture him fall into the art section.