(NOTE--This article is not a sales article masquerading as an informational one.) Your business is brand new and you want to find out about how to track your leads or what that even means. Don’t try to find an answer on the internet. Yes, I hope you found this article on the internet, but mostly all you will find when you search for “lead tracking” will be businesses selling software. And, of course, theirs is the best since sliced bread. However, how can you find out which software you need if you can’t figure out what lead tracking entails? Maybe you won’t need all the bells and whistles. Maybe you need a deluxe version.