BroadVision Marketing Blog

When it comes to inbound marketing, there are many tools and platforms for driving website traffic. But if you're not on LinkedIn, you're missing out on a huge opportunity.

For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.

Topics: website traffic, inbound social media marketing, Best LinkedIn Tips, inbound marketing, LinkedIn, linkedin for business

One of the best kept affordable marketing plan secrets is a well-known social media network. LinkedIn is one of the fastest growing and highly used networks in the world. 

Topics: Social Networking, LinkedIn, affordable internet marketing, LinkedIn profile, linkedin for business

You know about it. You're probably on it. Odds are, you even get on and use it once in a while. But have you ever considered your LinkedIn account as an integral part of your marketing strategy?

Topics: content marketing, Business Blogging, inbound marketing, LinkedIn, Marketing strategy, b2b

As a business owner or solo professional, not being on LinkedIn isn't really an option these days. But simply signing up is not enough. Having an optimized LinkedIn profile is absolutely essential. Having a weak or partially completed profile can be more hurtful than not being there at all.

Topics: LinkedIn, LilnkedIn profile optimization steps, LinkedIn profile

Using LinkedIn for business might seem obvious, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn. In fact, the most recent statistics from LinkedIn indicate that there are over 332 million users (as of 11/6/14).

Topics: Networking, SEO, Social Media, LinkedIn, Business

Having a LinkedIn company page is no longer an option for businesses serious about their customers. You need to have one if you don't already. But having one is not enough - optimizing the potential of your LinkedIn page is critical for making your page work for you effectively.

Topics: Networking, Optimization, LinkedIn, company page, LinkedIn Company Page

Have you counted the number of social media networks you are on? How many computers, tablets, netbooks, laptops, smartphones, etc., do you use to connect to these social media networks? How many times have you given “permission” to access your data to those networks? Do you know how many friends, not-so-close friends and work friends you have circled, grouped and filtered?

With Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram, FourSquare, SlideShare and new social media growing and changing—do you ever wonder how anyone gets anything done all day? It eats into everyone’s day in a frantic, addictive time press.  What are we doing with our time?

Cui Bono

Topics: Inbound marketing agency in CA, Jaco Grobbelaar BroadVision Marketing Petaluma CA, Facebook, Social Media, LinkedIn, Twitter, social media networks, SlideShare

Our last section is on LinkedIn concerns Company Pages.

Do you know what these are and how to set yours up?

LinkedIn Company Pages are some of the most powerful sites on the Internet. Not only can you introduce your company to interested individuals, the site can direct a person to your product or job pages geared to that particular person. If you look at the chart from last year from LeadFormix, you will see that about as many visitors view company pages as view groups and the news.

Topics: LinkedIn Company Pages, BroadVision Marketing, Marketing in Petaluma CA, Social Media, LinkedIn

Joining Groups

LinkedIn supports forming interest groups and Wikipedia states that as of March 29, 2012 there were 1,248,019 such groups with membership numbers ranging from 1 to 744,662. At BroadVision Marketing in Petaluma CA we are very pro-LinkedIn groups and you can be, too.

Why do you suppose there are so many groups? This must be a good thing, right? Of course, and you want to jump on the band wagon as soon as you can. But how do you decide?

Topics: Social Media, LinkedIn

LinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

Topics: marketing, San Francisco Bay Area, Networking, Strong Connections, Weak Connections, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Leadership