Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.
Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy
The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago.
Topics: email, Email lists, email marketing, list building, email marketing strategy
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.
Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building