For many business owners, handing over some or all of their marketing functions can be a relief.
For some business owners the idea of affordable Internet marketing seems deceptive. Sure, they know that much of what can be done online is free. And they know that marketing on the Internet is no longer an option for pretty much any business. But they have also been burned far too many times to really believe that idea any longer.
I got your attention, didn't I? If you do a Google Search on "Email is dead", you will find almost 2 million results. Actually, email marketing is so far from dead that I have been using it and getting great results. But you want to butt in and say you don't open most of the stuff you see in your email inbox. Well yes there are a lot of things sent your way that you aren't interested in; however, someone else might be looking for that very information. And that is the beauty of it. Plus, if you really don't want those pesky people bothering you, you can always opt out.
As an online marketer one of your goals is to get leads into your business. This can be achieved in various ways including building a list which is one of the easiest methods of lead generation. Once you have started building a list you should consider segmenting your list. Your leads have subscribed because you are giving away a general ebook, audio or video on a particular topic. Your next goal is to break down this list into more specialized segments.
I am a backlink addict. I look at how many there are on different blogs and worry that we are not keeping up. I have reams of reports about who goes to which website or which landing page or which blog articles. I seek places to connect to that is willing to connect to us. I have commented on competition’s sites and on the sites of the great gurus. In the old days before Pandas and Penguins I bought backlinks and talked about doing that in some old articles on this site. They embarrass me now, but I don’t want to take them down because they clearly show what you should not do.
Are you in the habit of leaving comments on blog posts that you read regularly? If so how much thought and effort do you put into writing your comments? If the answer is not much, then you may be surprised to know that there is an art to leaving comments. After all, isn’t your aim to attract potential new readers and local leads by leaving a comment? There is absolutely nothing worse than those annoying comments from people who can’t even use their own name! Instead they use keywords or hide behind some form of alias. How on earth are they supposed to become well known in their industry?
How do you stay popular in the most inbound part of local inbound marketing—knowing when to post to social media platforms? I find that there are two schools of thought on when is the best time to post to which social media. I am going to offer them both to you and you can use which ever you choose to stay popular in the Social Media World. The first school of thought is that you have to do your homework yourself. While there are helps for doing this, a lot of it is going to be trial and error.
No matter what product or service you are providing your goal from your website is to generate leads for your business. Lead generation is by no means new, businesses have been devising strategic local inbound marketing plans for years. The main question that we get asked all the time is in regards to the number of leads a business requires. Is there such a thing as the ‘Perfect Number of Leads’ to generate per day, week or month?