[This article was originally published in March 2021 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization
There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.
Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers
Have you ever gone fishing and taken several poles? A savvy local inbound marketing strategy is to use business blogging and other platform planks like Facebook and Twitter to stir up local buzz.
Topics: local inbound marketing strategy