BroadVision Marketing Blog

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

 

Let's just say it right at the start: Blogging can be a powerful marketing tactic. 

Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

Using content for driving your local SEO performance is absolutely critical. But the key word here is "local" when it comes to your content.

Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.

Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO

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Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.

Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO

People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.

Topics: website traffic, local internet marketing, local inbound marketing, affordable SEO, local SEO

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

Topics: local internet marketing, local inbound marketing, Social Media, Blogging, affordable SEO, local SEO

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO

You may not be a national brand.

Topics: local internet marketing, Content Marketing Strategy, inbound marketing local, sonoma county

I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

It has been over a year since I first wrote this article and at the time I didn't connect to the possible local aspect of it. Local Internet marketing is where most of you small to medium businesses owners make your livings. Therefore, I am offering the article to you again with a localized twist this time along with information about your marketing mix so you will be ready for the year ahead. As always if you see anything that you want to talk to me about, please feel free.--Jaco

Topics: Petaluma CA, inbound marketing agency, local internet marketing, marketing mix, local internet marketing strategy