[This article first appeared here in August 2020 and has been updated and revised for 2024.]
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
[This article originally appeared here in December 2013 and has been updated and revised.]
Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.
If it's been a while since you thought about the real purpose of your published content and inbound marketingefforts, you're not alone.
Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing
[This article was first published in October 2020 and has been updated and expanded.]
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content.
Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing
Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.
Topics: content marketing, local internet marketing, local inbound marketing, Content Marketing Strategy, local SEO
Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO
Topics: website traffic, local internet marketing, local inbound marketing, affordable SEO, local SEO
The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.
Topics: local internet marketing, local inbound marketing, Social Media, Blogging, affordable SEO, local SEO
Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO