Let's just say it right at the start: Blogging can be a powerful marketing tactic.
Part of the challenge for smaller, local business owners when it comes to content marketing is the need for unique content. Google loves original, unique and fresh content, especially for local SEO. But if you are an auto body repair shop, for example, there is only so much that can be said about fixing dents.
The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.
I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.
It has been over a year since I first wrote this article and at the time I didn't connect to the possible local aspect of it. Local Internet marketing is where most of you small to medium businesses owners make your livings. Therefore, I am offering the article to you again with a localized twist this time along with information about your marketing mix so you will be ready for the year ahead. As always if you see anything that you want to talk to me about, please feel free.--Jaco
Up until very recently I thought that content curation only meant one thing and then I learned that there was a second type. What is funny is that I have been aware of the other type, but didn’t know it by that name. You have been using it, too. And so have you, and you, and you.