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BroadVision Marketing Blog

Inbound Marketing Tip: Content Curation—What Exactly Is It?

Posted by Jaco Grobbelaar on Mon, Jan 13, 2014 @ 06:55 AM

Up until very recently I thought that content curation only meant one thing and then I learned that there was a second type. What is funny is that I have been aware of the other type, but didn’t know it by that name. You have been using it, too. And so have you, and you, and you.

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Topics: local internet marketing, local inbound marketing, media sharing, content curation, blog post ideas

Local Inbound Marketing Tip: The Secret Ingredient of Social Sharing

Posted by Jaco Grobbelaar on Thu, Jan 09, 2014 @ 07:55 AM

Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

7 Local Inbound Marketing Tips: How to Entice Organic Visitors

Posted by Jaco Grobbelaar on Mon, Jan 06, 2014 @ 07:59 AM

Do you remember learning about snake oil salesmen? They went from town to town with a suitcase of some kind of toxic substance that they claimed could do everything from cure insomnia to correcting hernias. "Get your bottle of Super Duper Elixar of Snake Oil and watch your organic search traffic boost to 2,500 real organic visitors for a mere $10."
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Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

Local Inbound Marketing Question: Where in the World is the Internet?

Posted by Jaco Grobbelaar on Thu, Jan 02, 2014 @ 07:54 AM

Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

'The Evolution of Resolutions' or 'Are Resolutions SMART Goals?'

Posted by Jaco Grobbelaar on Thu, Dec 26, 2013 @ 07:55 PM

We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change.  Some may want to lose weight.  Others will want to exercise more.  Others still will want to abdicate a bad habit.  Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals

3 Tips to Inbound Marketing Engagement, Conversion and Nurturance

Posted by Jaco Grobbelaar on Thu, Dec 19, 2013 @ 07:55 AM

It’s been a long time since I talked about basic inbound marketing for a new small business owner. All the articles you have read on this blog are tiny pieces of the broad topic of inbound marketing, but is easy to lose the forest for the trees. So for right now let’s do a satellite 3D map search and look at what inbound marketing is.

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Topics: Petaluma CA, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic

Local Inbound Marketing | 6 Studies, 3 Tips & a Video about Videos

Posted by Jaco Grobbelaar on Mon, Dec 16, 2013 @ 07:55 AM

Have you been thinking about adding video to promote your business using local inbound marketing techniques? I have compiled stats from 6 different studies that have been in the news since December 2013. After you see these figures, you might decide to add local inbound video marketing to your marketing strategy budget for 2014.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, video, content creation

[Infographic] Local Inbound Marketing Advice: Infographic Superpowers

Posted by Jaco Grobbelaar on Thu, Dec 12, 2013 @ 07:55 AM

How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for.  I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic, infographics

Nurturing Your Lead While Juggling All the Advice Redux

Posted by Jaco Grobbelaar on Mon, Dec 09, 2013 @ 07:55 AM

It's the time for you to create your goals on lead nurturing for 2014. I am recycling this article now to give you some unique advice. If this is your first Merry-Go-Round, you are going to find yourself deluged with good advice. Only the more good advice you get, the more confused you are going to get. I am offering a different slant than anything I have read since I wrote this article. As for those of you who are rethinking what you did this year and reviewing what worked and what didn't, you need this refresher as well. Lead nurturing does not come from your analytics. Your analytics come from your lead nurturing. Lead nurturing is as much art as science and it is not the kind of art that is chiseled in stone. If something works, keep doing it. If it didn't work, change it, tweak it, or dump it and try something completely new. The most important things for this phase of lead nurturing goal setting is to decide to create, keep or rework whatever you have been doing. And here's the place to start.--Jaco

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, lead nurturing, local inbound marketing, content creation

Inbound Marketing Advice: Make Use of Social Media Optimization-SMO

Posted by Jaco Grobbelaar on Thu, Dec 05, 2013 @ 07:55 AM

Why is there suddenly so much hype about Social Media Optimization (SMO)? Here are some more questions for you. Are you sick and tired of hearing about Search Engine Optimization (SEO) while being told to write original, genuine, creative, captivating content for your website? How can you make your content stand out without keyword stuffing (Thanksgiving is over, it's not that kind of stuffing)? How can you get the search engines to push you to new heights? How do you do both at the same time without become mentally deranged?

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Topics: social media optimization, SMO, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation

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