[This article was previously published in December 2023 and has been revised and updated.]
Whether it's simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.
If you are a local "brick-and-mortar" business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally.
Topics: CTA, Landing page optimization, Landing pages, local inbound marketing, local SEO, local seo marketing, local seo basics, AI, GMB, Google My Business
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics
Topics: SEO, affordable SEO, local SEO, SEO strategy, local seo marketing, affordable local seo, local seo basics
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM
Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.
And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Are you a local company owner hoping to increase your internet visibility and bring in more local clients? There is no need to look any farther than local SEO. In the current digital era, a strong local search presence is crucial for generating visitors, boosting conversions, and eventually expanding your brand.
Topics: local inbound marketing tip, local SEO, local seo company, local seo service
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo
Are you having trouble getting your local company recognized online? Building a strong local backlink profile is one of the most efficient techniques to increase your search engine results and drive visitors. But what exactly are backlinks, and how can they benefit your business?
Topics: Backlink, Guest Blogging, BroadVision Marketing, Social Media, local SEO
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO
[This article was originally published in July 2017 and has been updated and revised.]
If you are marketing your business, you are very likely engaged in local SEO basics and maybe even local inbound marketing. But do you have a local SEO strategy and plan?
The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.
Topics: inbound marketing strategy, local inbound marketing, Marketing Plan, affordable internet marketing, local SEO, SEO strategy, affordable local seo, local seo basics