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BroadVision Marketing Blog

Understanding the Language of the Marketing Ball Game --Step Three

Posted by Jaco Grobbelaa on Thu, May 03, 2012 @ 07:23 PM

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

Marketing actually has a language just like the game of baseball has a language. And the purpose of this language is to get attention, generate interest and motivate people to take action to find out more about our services.

If you understand this language and speak it fluently, you'll be more successful at moving prospects around the bases of Marketing Ball and ultimately turning them into clients.

The language of marketing is based on what we call "Marketing Syntax." Syntax is the order of things. Syntax creates meaning. For instance, the order of letters in a word give that word meaning and the order of words in a sentence give that sentence meaning.

We also discovered that the order in which you present marketing ideas determines the meaning the listener attaches to your message. In other words, if you deliver your marketing message in a certain order using marketing syntax, you'll get more attention and interest than if you use a different order.

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Topics: Marketing Plan, BroadVision Marketing Petaluma CA, marketing ball game

Having the Right Mindset -- 2nd Rule in the Marketing Ball Game

Posted by Jaco Grobbelaa on Tue, May 01, 2012 @ 08:10 PM

by Jaco Grobbelaar, owner of BroadVision Marketing and Robert Middleton, owner of Action Plan Marketing

If marketing is a struggle for professionals, it's not only because they don't understand the game of marketing, but also because they have a poor attitude about it. And this attitude, or what we prefer to call mindset, colors our approach to marketing and tends to result in our avoiding most marketing activities.

A marketing mindset is how we think about marketing. It's our attitudes, thoughts, beliefs, expectations, fears, fixed positions, assumptions, and limitations. You could say that our marketing mindset is the "water that we swim in."

The mindset affects us profoundly, but we don't see it because it's so close to us. Our actions are shaped by what we focus on, what we believe, what we think and what we assume. And if these beliefs, thoughts and assumptions are negative, we see marketing as something bad, something to be avoided.

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Topics: BroadVision Marketing in Petaluma CA, Marketing Plan, marketing ball game

Marketing is a Game -- 1st Rule of Marketing Ball

Posted by Jaco Grobbelaa on Sun, Apr 29, 2012 @ 08:17 PM

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing


Master these Seven Principles and you'll grow your business. We will be covering them one at a time over this series of blogs.

If you are going to attract more clients to your professional service business, you must market those services. But you can't market haphazardly and expect consistent results. You must market according to proven principles. This article outlines those principles and gives you the keys to growing your business with less struggle and effort.



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Topics: BroadVision Marketing, Petaluma CA, Marketing Plan, marketing ball game, Social Media

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