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BroadVision Marketing Blog

Optimizing Your Email Marketing Campaign Strategy [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 21, 2023 @ 11:30 AM

[This article was originally published in February 2018 and has been updated and revised.]


The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

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Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

16 Items that Define a Marketing Campaign

Posted by Jaco Grobbelaar on Thu, Oct 03, 2013 @ 09:07 AM

Have you ever sat down to a meeting where you had a very good idea of the topic only to hear what sounded like a foreign language? As I looked at definition for “marketing campaign” I felt that way on occasion. As you will see when going through these definitions there are 16 items that aid in the definition of a marketing campaign.

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Topics: local inbound internet marketing, marketing campaign, Petaluma CA, inbound marketing agency

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