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BroadVision Marketing Blog

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Mon, Mar 27, 2023 @ 05:00 AM

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

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Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

4 Marketing Help Tips on Getting Information to Create a Persona

Posted by Jaco Grobbelaar on Thu, Dec 27, 2012 @ 05:50 AM

Have you heard the term “persona” recently? Here are 4 target marketing help tips on beginning to develop a persona. Persona is just the latest buzz word for a segment profile. A segment profile is your description of who your targeted clients are and what do they want. In order to be thorough you need to be able to refine your target segment into a sample customer or persona.

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Topics: target market, marketing help, segmentation, segments

Marketing Help—Know Your Target Market

Posted by Jaco Grobbelaar on Mon, Dec 17, 2012 @ 05:55 AM

How well do you know your market, their wants and needs?  How would you like a different way to seek marketing help? Become successful by learning to target your market in terms of the process of Segmentation, Targeting and Positioning.

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Topics: target market, marketing help, segmentation

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