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BroadVision Marketing Blog

SMART Goals Clobber New Year’s Resolutions—Five to Nothing

Posted by Jaco Grobbelaar on Mon, Dec 31, 2012 @ 08:22 AM

Skip the unattainable resolutions this New Year. Instead, set SMART goals that lead to success. How many years have you made those same New Year’s resolutions only to have broken them by the third week in January? Raise your hands a little higher, please. It seems unanimous. We have all done that, but wait what about you in the back. Why didn’t you raise your hand?

You ditched resolutions as being too vague? It’s true we all say we are going to lose weight this year only to watch the scale tell us we did otherwise. I guess that resolutions are a little vague. So what have you done differently and can we benefit from it in a business sense as well as a personal one?

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Topics: resolutions, New Year's, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA, SMART goals

LinkedIn Company Pages Create Big LinkedIn Draw

Posted by Jaco Grobbelaa on Tue, Apr 17, 2012 @ 07:17 PM

Our last section is on LinkedIn concerns Company Pages.

Do you know what these are and how to set yours up?

LinkedIn Company Pages are some of the most powerful sites on the Internet. Not only can you introduce your company to interested individuals, the site can direct a person to your product or job pages geared to that particular person. If you look at the chart from last year from LeadFormix, you will see that about as many visitors view company pages as view groups and the news.

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Topics: LinkedIn Company Pages, BroadVision Marketing, Marketing in Petaluma CA, Social Media, LinkedIn

LinkedIn Contacts--Strong and Weak

Posted by Jaco Grobbelaa on Thu, Apr 12, 2012 @ 07:09 PM

LinkedIn: Two Different Groups of People

You will find that you have two different groupsof people in your LinkedIn network—those that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.

You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.

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Topics: marketing, San Francisco Bay Area, Networking, Strong Connections, Weak Connections, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Leadership

Business Blogging—Being Current, Receiving Comments, Getting Found

Posted by Jaco Grobbelaa on Tue, Mar 20, 2012 @ 07:28 PM

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

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Topics: Using Different Media, Petaluma California, Web search engine, WordPress foundation, WordPress, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter

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