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BroadVision Marketing Blog

Your Internet Marketing Strategy vs. Your Marketing Mix

Posted by Jaco Grobbelaar on Mon, Nov 05, 2012 @ 05:52 AM

The right online marketing strategies have the ability to transform your business. Rather than chasing and interrupting prospects and buyers for your products and services, you are able to use a variety of approaches to attract them online. 

The world of Internet marketing is filled with all kinds of sexy, shiny marketing approaches you can use. There is blogging, Facebook, Twitter, viral video using YouTube, email marketing, webinars, and photo sharing on Pinterest. No wonder it's easy to lose sight of the fundamental marketing strategies and getting your marketing mix right online.

Let's look at the difference between Internet marketing strategy versus marketing mix, and how you can figure out what works best for your business.

What Is an Internet Marketing Strategy?

Your company’s vision helps you to determine your goals; the sales volume you want to reach, the number of repeat customers you want on the books, the market penetration you want in your identified area, etc.

Your marketing plan consists of several marketing strategies and marketing activities to help reach your organizations’ stated goals. Each marketing strategy identifies a particular target market, determines your position in the market, and what you’ll do to place your products and/or services in front of your prospects.

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Topics: marketing mix, Internet Marketing Strategy

Back to Advertising Basics

Posted by Jaco Grobbelaar on Sun, Sep 25, 2011 @ 07:22 PM

[caption id="" align="alignright" width="240" caption="Advertising from 1890s"] [/caption]

Since we have been having conversations about large businesses taking over social media as an advertising platform, I think it’s time to back up a bit and consider the basics of advertising.

What is advertising? Advertising is a way to persuade a targeted group to do something in regard to ideas, services or products.  It can take many different communications forms. The purpose is to drive the targeted group into behaving in a certain way. Advertising can be about buying products, but also about things like selecting a political side and voting.  The driving force pays for the advertising and places it in mass media settings, including but not limited to television commercials, direct mail, magazine, newspapers, bill boards and, of course, social media websites, email and text messages.

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Topics: marketing, Using Different Media, Advertising, Marketing and Advertising, United States, Television advertisement, marketing mix, Marketing Plan, Social Media, Marketing Principles, Business

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