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BroadVision Marketing Blog

COVID-19 And It's Impact On Inbound Marketing

Posted by Jaco Grobbelaar on Mon, Nov 23, 2020 @ 05:00 AM


It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.

With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.

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Topics: inbound marketing strategy, online marketing strategy, marketing strategies, inbound marketing local, local seo marketing, COVID-19

How To Drive Website Traffic: Content Matters

Posted by Jaco Grobbelaar on Mon, Feb 06, 2017 @ 08:11 AM

Anyone with a website wants visitors to their site. Businesses are especially motivated to increase website traffic since visitors can become customers. But how can you do that?


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Topics: website traffic, inbound marketing tips, Web content, marketing strategies, marketing site traffic, traffic

Content Marketing Works: The Numbers Don't Lie

Posted by Jaco Grobbelaar on Wed, Feb 01, 2017 @ 10:37 PM

Content marketing is the staple tactic of inbound marketing. But the question still arises, "Does it work?" The numbers say, "Yes, and in a big way!"

There are some conflicting definitions of both content marketing and inbound marketing out there. We see content creation and publishing as an integral component of the larger strategy of inbound marketing. And the overall trend across the board for businesses is an marked increase in the use of content marketing.

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Topics: content marketing, inbound marketing, inbound marketing strategies, marketing strategies, content creation, digital marketing

Marketing Strategies: Demand Generation vs. Lead Generation

Posted by Jaco Grobbelaar on Thu, Feb 07, 2013 @ 07:43 AM

Updated Jan. 2023
How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.


Let’s start with some marketing strategies definitions I found helpful from an article by Eric Wittlakes, Lead Generation is Crippling Demand Generation:

  • Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing follow-up. The direct outcome of lead generation is new contacts available for sales or marketing.
  • Demand generation: the practice of creating demand for an organization’s products or services through marketing. The direct outcome is your audience is more likely to purchase your products or services.

Another marketing strategy definition of demand generation comes from Eloqua.com. “Demand generation is the art and science of creating, nurturing, and managing buying interest in your products and services through campaign management, lead management, marketing analysis, and data management.”

These make the most sense of everything I read. Getting leads is growing your lists, which is the way we tend to view general marketing practices, and is a part of demand generation marketing. On the other hand, demand generation means creating interest in your product so that people want it. Think in terms of the different ways diet drinks work to sell their products to all sorts of demographics. When I wonder who an ad is aimed at, I have not been considering that the intention behind the ad may be to create demand for the product.

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Topics: demand generation, BroadVision Marketing in Petaluma CA, marketing strategies, Marketing in Petaluma CA, lead generation

Marketing Strategies: Getting Ahead of the Curve

Posted by Jaco Grobbelaar on Mon, Jan 28, 2013 @ 05:51 AM

How would you like some new information on marketing strategies for campaign development that will get you ahead of the curve? Campaign development blogs are as many as there are marketing agencies. Some of their marketing strategies start with the macro business mission statements and funnel down to the micro particular campaign. Some are into costs and statistical analysis while others are into more creative endeavors. One thing all marketing strategies have in common is the idea of a targeted market. Just who are you trying get to pay attention to you? How can you be heard above the noise of all the competition?

In the midst of all the marketing strategies campaign development blogs I read, I found one that had the audacity to say “This decade is going to be known as the decade of change and empowerment.   Demographic segments are changing driven by a lot of aspects including the economy and consumers and are becoming more and more empowered and choosy about which brands they want in their lives.”  

Changes in demographics

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Topics: BroadVision Marketing in Petaluma CA, marketing strategies, Marketing in Petaluma CA, demographics, campaign development

Marketing Strategist Philip Kotler

Posted by Jaco Grobbelaar on Wed, May 30, 2012 @ 02:24 AM


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Topics: Marketing Strategist Philip Kotler, marketing strategies, BroadVision Marketing Petaluma CA, Marketing Principles

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